Cooke Insurance had long used a bold photo-based visual strategy and was considering to re-energize their advertising presence with a new eye-catching approach, for which I was tasked to develop a simple, colourful direction without using photo assets. Using visual repetition and the simple messaging concept of the Before & After, we were able to achieve a purposeful message that communicates the benefit of the client’s service to potential clients.

This new visual strategy proves to be versatile as the initial series targets 3 types of audiences – home owners, business owners, and vehicle owners – without the need to modify the core message.