For this 18KARAT interpretation of the 12 days of Christmas, a color-blocked gift guide was created to give consumers a browsing experience that is not easily achievable with the company’s existing online inventory format. In addition to the design of the online experience, I produced all additional photography with styling elements to re-market products that had been selected as loss-leaders in the sales strategy. This overarching concept, along with a robust social media and email marketing schedule, contributed to a 350% growth in online orders over the previous year’s holiday campaign.