Dirty Vegan – Food Truck
The healthy fast-food category can be perceived as bland, but the Dirty Vegan food truck is determined to be the most satisfyingly indulgent option within this niche market. They offer a vegan street food alternative with an alluring twist – every menu item is or has a deep-fried element. They want to be the only burger & fries truck that doesn’t give us food-guilt.
After exploring a variety of styles, the final art direction pulls aesthetic cues from street zines. Hand-rendered brand elements convey a sense of streetness, likability, and ease. Bio-degradable take-out containers are printed with a two-colour process on kraft card stock. Not only are they better for the environment, they are better at proudly displaying any grease that may soak through. They don’t call it the Dirty Vegan for nothing. Now Be Good + Eat Your Fried Veggies.
Role: Illustration, Design, Packaging, Copy
Copywriting assistance: Kevin Hubbard
Tools: Photoshop, Indesign
Date: 2012
Copywriting assistance: Kevin Hubbard
Tools: Photoshop, Indesign
Date: 2012
