Dirty Vegan – Food Truck
After exploring a variety of styles, the final art direction pulls aesthetic cues from street zines. Hand-rendered brand elements convey a sense of streetness, likability, and ease. Bio-degradable take-out containers are printed with a two-colour process on kraft card stock. Not only are they better for the environment, they are better at proudly displaying any grease that may soak through. They don’t call it the Dirty Vegan for nothing. Now Be Good + Eat Your Fried Veggies.
Copywriting assistance: Kevin Hubbard
Tools: Photoshop, Indesign